Business

Responsive Website Design – What is it?

Responsive website design seems to be a buzzword in the internet marketing world these days. But what is it, really – and why should you pay attention? In the web marketing and development space, new things are popping up every single day – and many fizzle just as quickly as they appear.

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Christmas Tree Farm finder

Pinterest Business Accounts: How to Convert Your Existing Account

Businesses no longer need to feel like they may be breaking the rules with a personal Pinterest account. As of a few weeks ago, Pinterest started offering official business accounts and additional services to companies wishing to build a community and following on the number 3 social network in the US.

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How to Use Profiles in Google Analytics

How to Use Profiles in Google Analytics

A profile is a customizable layer in between the raw tracking data and the reports you see in Google Analytics. Profiles can be used to filter or limit the raw data so you only see the data you need in your reports.

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Is Apple Maps a Fail? Or Is Apple On To Something?

Is Apple Maps a Fail? Or Is Apple On To Something?

For weeks, the internet marketing world held its excited breath as we awaited the arrival of Apple Maps. Google Maps has been the default mapping app on the iPhone for years, but beginning with the iPhone 5 and iOS 6, the default mapping app will be completely in-house with Apple Maps.

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5 Ways to Use Facebook’s Custom Audiences

If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data.

Social Media Crisis Management

We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing.

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